Six months of preparation, a month of travel and a very professional partner who perfectly arranged a really complex program. Elektra has approached the Chinese market with the same attention to detail and love for the perfection with which it builds its machines.The hits never come by accident! The trade mission to China made stops in 12 different cities, Shanghai, HangZhou, Xiamen, Chengdu, Guangzhou, Xi’an, Wuhan, ji’nan, Taiyuan, Changchun, Shenyang, Tianjin. At the same time Elektra was also present at the exhibitions of Hotelex in Shanghai and Cafe’ Expo in Wuhan. Two important and popular fairs, where our machines were much admired. In Wuhan in particular, Elektra was the sponsor of a contest of bartenders and it was a great satisfaction to see professional baristas use our machines at the best of their potentialities and then come to congratulate for their efficiency and ergonomics. During this long but enjoyable business trip our sales manager Mario Malavasi and our after sales technical support Michele Camata met all the dealers of our official importer Western Coffee. To them it was possible to present our company and our machines, and then agree with annual sales targets for the next three years. The Road Show has certainly strengthened the already excellent relationship between Elektra and Western Coffee and the positive effects were immediate: the image and reputation reinforcement of Elektra within its distribution network and consequently on the market. Now every potential customer may receive even more accurate information, to the benefit of informed purchase that we hope forever. The trip ended in the wonderful new headquarter in Tianjin where Westner Coffee has provided a show room among the best ever attended by Elektra. A financial and commercial effort that confirms thededication of Mr. Wang to the project of consolidating our brand presence throughout China. Elektra’s activities in this huge market will never stop, from July the 8th to 10th, we will present our machines at the China Cafe Show 2016 in Beijing, where once again our brand will be the sponsor of the Barista Championship. The best professionals in the Country will be able to assess our machines and, at the same time, show their talent through them. All this thanks to the commitment and passion of Western Coffee that we really appreciate We dedicate to Mr. Wang this special issue of EK Magazine as a form of gratitude. Elektra and all its staff consider this experience as a point of reference for our future action.