News 06.15.2018


The last 10th of June, in occasion of the award “Business and Work”, was held the ceremony of the prize YouCamera, that crowned three winners for the “Best Video Fiera Milano SpA”.

Evaluated by a technical jury composed by the Camera di Commercio of Milan, Monza Brianza and Lodi – the creator and organizer of the Award – and by Fiera Milano, the videos were selected for three parameters: quality, originality and creativity; ability to develop original and cutting-edge themes; the message which had to be in line with the company values.

Three companies were awarded in the prestigious setting of the Teatro “alla Scala” in Milan. All of them are historical companies that, with their skills typical of the Made in Italy, from being small businesses became excellences in the world.

Elektra received the award for its corporate video Take a walk with made by Mariaelena Zanocco, a young graduated and videomaker who is bringing the company history and values on the new media.

You can breathe the history of the family watching the video. The awarded video is shown a dancer (Carolina Fregnan, Federico’s daughter, 15 years old, who is now studying at the “La Scala” academy) dancing with lightness among sheds and production lines in Elektra’s facilities.

“We wanted to represent the spirit of my father Florindo, founder of the Elektra, who died in 2016 and is still the guide of the company” said Federico Fregnan.