News,Press 10.11.2019

Elektra Verve celebrates its world premiere at HOST

There is always a deep excitement as the Host exhibition nears.

The emotions in the air are the result of study, planning, and the development of ideas. Setting a goal is the passport to enter in a new world. Freedom, in the end, is the outcome of research. It is a method.  A technique. A style. A way to be.


The VERVE was born from that research. It is a gem that draws attention not only because it is the newest entry in Elektra’s range, but above all for its uniqueness.

The Verve has a green soul and has been designed by obsessively choosing the materials that combine professional performances and compact size.

The Verve will be on display for its world premiere at Host in Milan, inside the Elektra Stand – Pav 24, Booth G50-S49. If you are Coffee Lovers, event planners, the manager of a Coffee Shop or of a Micro- Roastery you should come to discover this machine!


However, the surprises planned for Host are not finished.

The Indie will be under the spotlight in the Bar area, where two of them will be in service with customizations that are able to add even more value to the machine.

The Bar area will be the ideal place for the Latte Art Lovers who will have the opportunity to meet here and to taste the excellent coffee and cappuccinos made by the Korean Hanuel Lee. A second station will be dedicated to the Espresso Academy Baristas, Robert Brink and Ilaria Nocentini, who will animate the Elektra booth, combining the espresso machines ‘high quality with the organoleptic quality of Specialty Coffees.


The Host exhibition will be also an occasion to meet the other newcomers to the big-Elektra family: Alessio Pezzoni, the new CEO, and Stefano Stecca the Sales Director.

We look forward to seeing you there.