News 03.14.2016

20 days in China

People following us on the Socials have seen our company travelling around the world, showing our Machines to coffee lovers and players on the market. Besides having a good cup of coffee together, when we meet Baristas, interior Designers and Hospitality furniture distributors, we explain them about our patents, about the consistency of our Machines and we share ideas and design concepts together. We love listening to the people because they have always interesting stories to tell. Very often they provide us suggestions to improve our work and to satisfy some of their specific needs.

In March we have already met our Partners in Amsterdam, Toronto and Bali. Now our sales director Mario Malavasi is about to leave, he will fly to China together with our Technical Support Manager Michele Camata. A 20 days long journey, starting from Shanghai for Hotelex and then moving through 13 other cities like HangZhou, Xiamen, Guangzhou, Taiyuan and many others. This investment, is made to support our distributor Western Coffee, and it aims to spread the espresso coffee culture and our company values. A sales network composed by over 100 people is ready to guide us in this long trip. The end stop of this mission will be Singapore, where we will take part to the FHA Singapore 2016, together with our local distributor Brewer’s Coffee. Few months ago our Chinese Partner Western Coffee was in Italy, as a guest here in Elektra. They tested our new model INDIE and they brought back 2 machines, the sensation is that with this product we will conquer China.