Fifty years ago the Fregnan family ascertained that in order to secure a winning product they would need to produce a user-friendly as well as easy-to-handle product. The result of this concept are the rational and minimum-maintenance Elektra machines. Through the years a well-defined and fully committed marketing strategy has permitted the company to successfully penetrate the most important international markets. Today Elektra is a company that supplies a 48-hour spare parts delivery service throughout the world and which employs computer systems for company management. Even so, the machines are still made, one by one, according to the unsurpassed methods of craftsman expertise. In our case we consider that there is no substitute for human resources.