Elektra’s business philosophy has been influenced by the historical and geographic aspects of Treviso, the area in which it is located.
Treviso is a lovely gem surrounded by towers, castles and by a road that connects it to nearby Venice which is flanked by enchanting eighteenth-century villas where Kings, Emperors and many famous historical personages sojourned. Treviso is a fascinating city rich in cultural heritage. It was originally inhabited by the Veneto peoples and by the Celts and then became an important Roman Municipality and miraculously escaped sacking and pillaging by Attila and Alboin. Even in those times the river Piave was the last bulwark of defence for the city, just as it was during the First World War. Hemingway wrote memorable pages about the river Piave area in his books (Farewell to Arms, Beyond the River, Among the Trees). After the year one thousand, Treviso became a Free Commune with recognition by the Emperor Frederick IBarbarossa. It was the era of castles and walled cities, and those that surround Treviso have now become a pleasant leisure ground for the population. The Free Commune period was followed by the Venetian Dominion (1388) to which the city of Treviso adhered for reasons of political convenience. This period was marked by a great cultural vitality; a university was established and many fine artists set up their workshops. In Treviso, for the first time ever in the history of painting, Tommaso da Modena included in his works instruments that assisted eyesight (eyeglasses and magnifyng glasses). This period was followed by the Renaissance and the town planning was characterised by buildings that harmonised with the green areas and many streams that intersect the city and which to this day still remain the city’s distinguishing attraction. The subsequent dominion was under Napoleon and by late 1813 Treviso was under Austrian rule. It finally came under Italian rule in 1866. After the First and Second World Wars Treviso started an economic recovery thanks to the entrepreneurial spirit, dedication and commitment of its people in re-establishing business and manufacturing activities.