Part of its success is also to be attributed to all the people involved in the production of espresso coffee machines, such as Elektra, the Italian company that bases its work techniques on the finest craftsmanship values. Commitment, creativity and initiative are the features which clearly distinguish the Elektra Company, owned by the Fregnan family, where father and sons combine tradition to innovative concepts with outstanding results.

Elektra's mission is to supply a total quality product with an elegant and refined design as to effectively make it a "multi-purpose interior design element". In order to fulfill its mission the company caters to every need with specific models for households, bars, cafés, restaurants and hotels. Every need has been analyzed to the most updated marketing-oriented strategies and has resulted in 40 models divided into 6 categories, all of which merit specific recognition.