Press 08.01.2017

PASSION AS A DRIVING FORCE FOR LISTENING RESEARCHING AND IMPROVING

Passion is our engine for everything we do. It’ s the feeling that makes people and everything around us shining. The Design of our coffee machines is depending on our world’s point of view and it’s not right or wrong, everyone has his own.

That’s why we offer a wide range of products, from the original Belle Epoque to the elegant Barlume, the incomparable Aletta and the innovative INDIE.

To build a coffee machine, not only technique and craftsmanship are needed, but also art and vision. A kind of philosophy. Our coffee machines combine together our thoughts, the expectations that we have and our idea of perfection that lives inside us.

It’s wonderful getting through these 70 years of Elektra’s life and remember some of the history that changed the evolution of coffee machines forever.

This is one of those stories that, when you begin to deal with, you realize that it is much more than you could imagine. Through the listening, through patience and hard work, you can see a world. You understand that this story, which is the story of a company and its products, is actually the story of people, of an era, of innovation. Of a family. Patents. Of a place. Technology. The story of believing in the taste of made in Italy. And you understand that there is something that this story has not told yet, and is called future, research, innovation.

But to talk about the future, sooner or later, you have to go back to the starting point.

Repeating these steps with memory and awareness.

For the 70th anniversary of Elektra’s birth, we thought of reliving these steps with you. From 20th to 24th of October, we will be at the HOST exhibition in Milan – PAD 24 stand N50 / P39 and we’ll be proud to talk about Elektra’s dedication, creativity and entrepreneurship over the years. During the fair, you will also find all the latest design and technology innovations offered by Elektra.

On Saturday, October 21th, we will also celebrate our anniversary with a private party at the beautiful Casa Lago in Milan Downtown together with all those who support us and became part of this great family.

A special location, a unique event for a company that bases its work on the best craftsmanship values.